Website promotion is the continuing process to promote
a website to bring more visitors to the website. Many techniques
such as content development, search engine optimization
(also known as SEO), and search engine submission, are used
increase the traffic to a site.
How to promote a website
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Submit website
to the major search engines
It's important that a web site be listed in the search
engines to gain more traffic. Often traffic from the main
search engines are the ideal visitors that a webmaster
would want. Be aware though that it is usually much faster
to let a search engine find your site through inbound
links than through their site submission forms. Check
the search listings for yout keywords and look for pages
that you can request links on.
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Search engine
optimization
Just being listed in the search engines isn't enough to
bring you traffic, a web site must be search engine optimized
in order to get a good ranking. The most important technique
is to get backlinks(Inbound links), search engines rely
on backlinks to see how popular a web site is, it's thought
that if one web site links to another, the webmaster must
have thought the web site offered something useful to
their visitors. You should also place your most important
keywords in the meta tags and especially yout link text!
When seeking incoming links from others, try your hardest
to get them to use your target keywords as the anchor
text pointing at your site, this is very important!
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Use pay-per-click
search engines to get keyword targeted traffic
If a webmaster can't get his/her web site listed in the
search engines or can't get a very good ranking the next
best thing to do is use pay per click because it allows
their web site to be listed higher in the search results.
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Put URL in all
business press releases
After writing a press release you should always include
a link back to your web site. If your press release is
interesting you may get lucking and see your press release
featured on a few big sources.
Meta tags are used
to provide structured data about data.Access to information
stored in webpages can be enhanced by the provision of an
informative title, description (summary of the text) and
subject keywords. Keywords are often taken from a controlled
vocabulary such as a thesaurus, which ensures that words
are added consistently. In addition, the thesaurus lists
synonyms so that a number of alternative search terms are
provided. For example, if the keyword fishing is assigned
to a page the near-synonym angling should also be added.
Words which are often misspelled are often
added as keywords. For example, accommodation and millennium
are misspelled almost as often as they are spelt correctly.
Adding these misspellings as keywords is therefore of potential
value.*
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*This article is licensed under the GNU
Free Documentation License. It uses material from the
Wikipedia
article "Website Promotion".
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